CASH AND CHECK GIVING IS ON THE DECLINE
Fewer people are carrying cash or checks these days. Most people carry their credit cards most of time. People are getting used to making payments online or with a mobile app. For many churches and most nonprofits the greater percentage of routine donations is now digital.
HAVE AN DIGITAL GIVING PLAN
It makes sense that your organization should have a digital giving plan and maximize digital giving solutions. There are many case studies that show that churches and nonprofits have increased donations through digital giving.
DIGITAL GIVING OPTIONS
There are remote and in person digital giving options. Remote digital giving options include mobile app giving and online giving from your website. In person digital giving options include giving kiosks and mobile card readers. Text to give is a mobile phone giving option which is quite cumbersome and is becoming increasingly outdated.
MOBILE APP GIVING
Mobile app giving has become very fashionable as it makes giving very easy, quick, and convenient. It has the added advantage of being a remote givng option. Your digital giving plan should definitely include a mobile app giving option. This is even more important for churches because members are not usually able to come for all Sunday services and some members do not stay throughout the service. Most mobile giving apps have recurring giving options so you should definitely select one that has this feature. Recurring donations can be a great source of regular predictable donations that you can rely on.
WEBSITE GIVING BUTTON
Choose an website giving option that is easy to install on your website, has an easy to complete payment form and has payment processing through a reliable and reputable payment processing gateway like Stripe, Wepay, PaySimple, Dwolla, Squre etc.
MOBILE CARD READER GIVING
In-person digital giving using card reader apps or giving kiosks are a must have for churches and for charity events. Card reader apps are more convenient. Paypal Here is well marketed by paypal for in-person giving by card reader, however is has a big negative of keeping funds for up to 30 days if you raise more than $500 in 7 days. There are so many card reader apps using other reputable payment gateways that will make your donations availble in your bank account in one business day.
ONLINE FUNDRAISING CAMPAIGNS OR CROWDFUNDING
Don’t miss out on the ability to use online/mobile app fundraising campaigns or crowdfunding to raise funds. Create a fundraising campaign page for your projects, activities, or events. Use an online or mobile app fundraising platform that allows you to easily share this with your members or the public. If your fundraising campaign will interest the public then you can boost it on social media platforms (especially Facebook) or use a crowdfunding promotion service like crowdfundingexposure.com.
Big nonprofits can partner with large shops and supermarkets to add a donation feature to their checkout. Many large charities raise thousands to millions a year with checkout charity. If you are a large or popular charity or nonprofit organization with local or regional appeal, you may consider this great option for digital fundraising.
A digital giving tools may be the answer to your current fundraising needs and could be a great addition to your current fundraising plans and programs. Include an appropriate digital giving solution to your fundraising strategy and it could definitely help increase your donations.